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Free Phone Proposal From Google

Google CEO Eric Schmidt made a comment speaking at Stanford’s School of Business a few weeks ago that has rattled teacups all across the communications industry. Schmidt commented that he could see a future that included free cell phones provided to users who accept watching targeted advertising.

His observation was that mobile phones are adopting more and more characteristics that bring them closer to handheld computer status. Their functionality has expanded to text messaging, email and web access. Schmidt referenced research that predicted a rise in cell phone use to as much as eight to 10 hours a day for purposes of talking, texting and using the Web. With a device so thoroughly integrated into personal daily life, advertising becomes a viable form of revenue – and hence, a source of subsidy for free phone distribution.

With a nod to reality, Schmidt observed that mobile phones may never be completely free. He noted that newspapers have had a financial model based on advertising for a century, but have never been free – although they are certainly inexpensive. Actually, some of the more successful newspaper ventures remaining are the free neighborhood weeklies that land on your doorstep. On the other hand, television empires were built on advertising and the networks have never been known to subsidize TV distribution.

Google has been experimenting with providing text and video ads to cell phones with LCD screens. They have developed alliances with some of Japan’s telephone networks, where shopping via the cell phone screen has become a reality. According to Schmidt, however, Google has no current plans to give away phones and he is unaware of any effort by phone manufacturers, cell phone service providers or Internet phone services to do so.

However it is a mistake to ever take offhand remarks from Google executives lightly. While the question of phone availability either at low cost or cost free remains an open one, the specter of advertising on cell phones is no longer a question at all. Cell phones will soon be able to provide the targeting data for advertising that computer clicks provide now. When advertisers are able to harness that data, the cell phone advertising market is going to become increasingly enticing.

An analysis of Google’s acquisition of YouTube included the observation that with the fragmenting of broadcast television, there were $67 billion in annual advertising dollars out there in the hands of people who are uncertain where to place them. This particular analysis speculated on the possibility of Google’s ability to guide some of those dollars to YouTube.

Google’s notion of utilizing the cell phone as an advertising vehicle should be considered in the same vein. It may not be on the radar screen currently, but that doesn’t mean that a company with the money, the power and the talent of a Google can’t put a major blip on that screen in short order.

From Schmidt’s perspective, the market is going to be there. Google’s $9.3 billion in 2005 revenue was derived from the sale of advertising and positioning on its search service. They understand the new advertising platforms better than any other corporate entity in the business. Google has said that one day, mobile phone ad revenue will match computer based ad revenue.

Track With Your Cell Phone Thanks To Gps Technology

New regulations concerning GPS cell phone tracking will make you more secure especially during emergencies. Under new FCC regulations (E911) all new cell phones must have a GPS chip installed during manufacturing. This allows the local 911 dispatcher to access your location during any emergency. This technology has already saved numerous lives. In addition it has help law enforcement agencies to track and arrest criminal suspects. In addition many manufactures have designed their phones to allow the user to use the phone for navigation. However GPS cell phone tracking technology is not without its critics.

Many people feel the new GPS cell phone tracking technology is another intrusion into their privacy. FCC regulations generally prohibit anyone from accessing your cell phone information including your GPS tracking information. Even law enforcement agencies are required to have a judicial warrant to access your GPS cell phone tracking data. However, there are several new companies that have begun to provide Private GPS cell phone tracking information on any cell phone user. The legality of these services is a much debated issue. State laws often have in some cases restricted these services. Private investigators, bail bond agents and friend of the court personnel are the most common customers for this service. Obviously there is the possibility of misuse of this information by stalkers and other criminals. Some people have refused to upgrade their phones in order to keep their phone location information private.

The new GPS cell phone tracking technology allows the phone company and 911 dispatchers to accurate locate your cell phone to less 100 feet in most outdoor environments however if you live and work within the deep canyons of an urban setting the accuracy will be degraded to 300 feet or more. Buildings that do not allow good cell phone coverage will obviously prevent cell phone tracking. In addition if are located within area that blocks cell phone service. Recently a woman lost control of her car while on our local interstate ending up deep within the heavily treed median. She was trapped in the vehicle but was able to call 911 for assistance. Unfortunately she was unable to tell the dispatcher exactly where she was. State troopers and sheriff deputies spent time looking for her but her vehicle was not visible from the Interstate. Fortunately dispatch was able to access the GPS cell phone tracking information for her phone. Troopers were able to locate exactly where she was located and she was extricated from here vehicle and taken to the local hospital.

Despite all the privacy concerns, the new GPS cell phone tracking capability is a valuable tool for emergency responders and law enforcement personnel. Hopefully law makers will monitor the use of this technology to make sure that the ability to abuse this valuable technology is limited. However we certainly hope that they do not make laws that prevent private citizens from using this valuable tool to track their own privately owned phones. GPS cell phone tracking technology that allows you to keep track of your family members through their cell phone keeping you and your family safe.